Terms and Conditions.

Clarra is a studioless AI portrait service. We provide clients with professional-quality portrait photographs generated entirely by artificial intelligence, using photos you upload as the basis for a personalised AI model. No physical studio, photographer, or on-site session is involved.

Clarra is operated as an independent business. Our services are delivered digitally. All images produced by Clarra are AI-generated and are not real photographs.

Contact: support@clarra.co

By using Clarra, you confirm that:

• You are at least 18 years of age, or at least 16 years of age with verifiable parental or guardian consent.
• You have the legal capacity to enter into a binding agreement in your jurisdiction.
• You are not located in a jurisdiction where accessing AI image generation services is prohibited by law.
• You are using the service for lawful personal or professional purposes only.

To use Clarra you must create an account. You agree to:

• Provide accurate, complete, and current registration information.
• Maintain the security of your password and account credentials.
• Notify us immediately at support@clarra.co if you suspect any unauthorised access to your account.
• Accept responsibility for all activity that occurs under your account.

Clarra offers the following core service: the generation of AI portrait photographs from client-uploaded reference photos, delivered as a private digital gallery.

How the service works:

• You upload six reference photographs in accordance with our photo requirements (Section 6).
• Our system creates a personalised AI model trained exclusively on your uploaded photos.
• AI portrait images are generated from that model using professionally designed prompts optimised for studio-quality output.
• All generated images undergo a manual quality review by a Clarra team member before delivery.
• Your completed gallery is delivered to your private dashboard within the timeframe specified for your selected package.

Packages available at time of publication:

All prices are displayed in USD unless otherwise stated at the time of purchase. Prices include applicable taxes where required by law.

Payments are processed securely via encrypted payment infrastructure. Clarra does not store your payment card number, CVV, or full card details.

Payment is due in full at the time of placing your order. Your order will not enter the processing queue until payment is confirmed.

We reserve the right to change pricing at any time by updating our pricing page. Price changes will not affect orders already paid and in processing.

By completing payment, you expressly acknowledge and agree to this policy. Here is why:

Upon receipt of your payment, Clarra immediately commits real and irreversible costs on your behalf. These include:

• AI model training and compute costs committed upon initiation of your order — billed immediately and non-recoverable.
• AI image generation compute costs charged per batch of images produced.
• Manual quality review time performed by a Clarra team member before delivery.

This policy applies to:

• Orders where processing has begun and AI model training has been initiated.
• Orders where generation is complete and images are awaiting delivery.
• Orders where the gallery has been delivered and is accessible in your dashboard.
• Orders where images have or have not been downloaded.
• Orders where the client is dissatisfied with likeness, style, or output quality.
• Orders where the client changes their mind after payment.

Exceptions — cases where Clarra will issue a full credit or re-generation at no charge:

• Technical failure: If Clarra's platform experiences a confirmed technical error that prevents delivery of your gallery within twice the stated delivery window, we will regenerate your order at no charge or issue a platform credit.
• Delivery failure: If we are unable to deliver any generated images at all due to a failure on our side, a full credit will be issued.
• Upload error on our side: If your uploaded photos are lost or corrupted due to a fault in our storage system (not due to your own upload error), we will reprocess your order at no charge.

EU and UK consumers: We acknowledge that under the EU Consumer Rights Directive and the UK Consumer Rights Act 2015, consumers have a 14-day right of withdrawal for digital services. However, pursuant to Article 16(m) of the EU Consumer Rights Directive, this right of withdrawal does not apply to digital content where performance has begun with the consumer's prior express consent and acknowledgement that the right of withdrawal is thereby lost. By ticking the confirmation checkbox at checkout, you expressly consent to Clarra beginning performance immediately upon payment and acknowledge that you thereby waive your right of withdrawal. If you do not wish to waive this right, do not complete the purchase.

California consumers: In accordance with California Civil Code Section 1723, our no-refund policy is displayed clearly at the point of purchase. This section constitutes the conspicuous notice required by California law.

The quality of your AI-generated portraits depends entirely on the quality of the reference photos you provide. You are solely responsible for uploading photos that meet our requirements.

Required uploads: Six photographs in total — three face photos and three full-body photos.

Face photos (3 required):

Full-body photos (3 required):

Technical requirements for all uploads:

• Minimum resolution: 800 × 800 pixels per image.
• Accepted formats: JPG, JPEG, PNG.
• Maximum file size: 10MB per image.
• No heavy filters, face-altering apps, or beauty modes.
• No sunglasses, hats, or accessories that obscure facial features.
• No heavy makeup that significantly alters facial structure.
• Plain or simple backgrounds preferred.
• Good, even natural or indoor lighting. Avoid harsh shadows or backlit conditions.

By uploading photos to Clarra, you confirm that:

• You are the subject depicted in the uploaded photos, or you hold explicit written consent from every individual depicted.
• You own or have full legal rights to use the uploaded photos.
• The upload and use of the photos does not infringe any third-party copyright, privacy right, personality right, or any other right.
• No uploaded photo contains images of individuals under the age of 18.

Subject to your compliance with these Terms and full payment of your order, Clarra grants you a worldwide, perpetual, non-exclusive licence to use, reproduce, display, and distribute the AI-generated images in your gallery for personal and commercial purposes, including social media, professional profiles, portfolios, and marketing materials.

Clarra does not claim copyright in the generated images and will not resell or redistribute images generated for your specific order.

You acknowledge that:

• AI-generated images are the output of a probabilistic system. Similar outputs may be generated independently for other users.
• Your rights apply only to the specific images delivered in your gallery.
• The licence granted is contingent on continued compliance with these Terms. Violations result in revocation of the licence.

Clarra retains your data for the following periods:

Upon account deletion, all personal data is purged within 30 days, except data we are required to retain by law.

11.1 — GDPR (European Union and European Economic Area)

Legal basis for processing:

• Contract performance (Article 6(1)(b)): We process your account data, uploaded photos, and order information to deliver the services you have contracted with us.
• Legitimate interests (Article 6(1)(f)): We process usage data to improve our platform, prevent fraud, and maintain security.
• Legal obligation (Article 6(1)(c)): We retain financial records as required by applicable tax and financial law.
• Consent (Article 6(1)(a)): We process data for marketing communications only with your explicit consent.

Your rights under GDPR:

• Right of access (Article 15): Request a copy of the personal data we hold about you.
• Right to rectification (Article 16): Request correction of inaccurate data.
• Right to erasure (Article 17): Request deletion of your personal data, subject to legal retention obligations.
• Right to restrict processing (Article 18): Request that we limit how we use your data.
• Right to data portability (Article 20): Request your data in a machine-readable format.
• Right to object (Article 21): Object to processing based on legitimate interests.
• Right not to be subject to automated decision-making (Article 22): Clarra does not make legally significant decisions about you through solely automated means.

International transfers: Where personal data is transferred outside the European Economic Area, such transfers are governed by Standard Contractual Clauses approved by the European Commission, or other lawful transfer mechanisms.

11.2 — CCPA (California, United States)

• Right to know: Request disclosure of the categories and specific pieces of personal information we have collected about you in the past 12 months.
• Right to delete: Request deletion of personal information we have collected, subject to certain exceptions.
• Right to correct: Request correction of inaccurate personal information.
• Right to opt out of sale: Clarra does not sell your personal information.
• Right to non-discrimination: We will not discriminate against you for exercising your CCPA rights.

11.3 — Data we collect

• Account information: name, email address, password (hashed).
• Reference photos you upload.
• Order history and package details.
• Payment metadata (not card numbers — full card details are never stored by Clarra).
• Usage data: pages visited, features used, session duration.
• Device and browser information.
• IP address and approximate location.

11.4 — Data protection

You may not use the Clarra platform to:

• Upload photos of any person without their explicit written consent.
• Upload photos depicting individuals under the age of 18.
• Generate images intended to deceive, impersonate, harass, or harm any individual.
• Generate content that is sexually explicit, obscene, or unlawful.
• Create deepfakes or misleading synthetic media intended to be passed off as real photographs of a person.
• Violate the intellectual property rights of any third party.
• Reverse engineer, scrape, or use automated tools to access the platform.
• Use the platform for any purpose that violates applicable law in your jurisdiction or ours.
• Create multiple accounts to circumvent account restrictions or platform policies.
• Use the service for competitive intelligence or research about Clarra's systems.

The portraits generated by Clarra are produced by artificial intelligence systems. By using the service, you acknowledge and accept:

• AI-generated portraits are not real photographs. They are synthetic images based on patterns learned from your reference photos.
• Results may vary. The AI system produces probabilistic outputs and does not guarantee a specific level of likeness, style, or quality in every image.
• Some images in your gallery may contain artefacts, distortions, or anatomical inaccuracies that are inherent to current AI image generation technology.
• Approximately 10–20% of generated images may require exclusion due to quality issues; our manual review process filters these before delivery.
• Clarra does not guarantee that third parties (employers, platforms, clients) will accept AI-generated portraits in all contexts where photographs are required.

To deliver our service, Clarra relies on external technical infrastructure for functions including AI image generation, payment processing, file storage, and platform analytics. Clarra is not responsible for the availability, practices, or actions of any external service. We will notify you if a change in our technical infrastructure materially affects how your data is processed or your service is delivered.

To the fullest extent permitted by applicable law:

• Clarra provides the service on an "as is" and "as available" basis without warranty of any kind, whether express, implied, or statutory.
• We do not warrant that the service will be uninterrupted, error-free, or that generated images will meet your expectations.
• In no event shall Clarra's total liability to you for any claim arising from your use of the service exceed the amount you paid for the specific order giving rise to the claim.
• Clarra shall not be liable for any indirect, incidental, consequential, special, or punitive damages, including loss of profits, loss of data, or loss of opportunity, even if advised of the possibility of such damages.

EU consumers: Nothing in this section affects your statutory rights under applicable EU consumer protection law, including your right to remedies for non-conforming digital services under the Digital Content Directive (EU) 2019/770.

All content on the Clarra platform — including the website design, brand name, logo, copy, prompts, workflow, and software — is the intellectual property of Clarra or its licensors and is protected by applicable copyright, trademark, and intellectual property law. You may not reproduce, copy, or distribute any part of the platform without our prior written consent.

We reserve the right to update these Terms at any time. We will notify registered users of material changes by email at least 14 days before they take effect. Your continued use of the platform after the effective date of updated Terms constitutes acceptance. If you do not agree to updated Terms, you must stop using the platform and may close your account.

Clarra may suspend or terminate your account at any time if you breach these Terms, if your account is linked to fraudulent activity, or if we are required to do so by law. You may close your account at any time by contacting support@clarra.co. Upon termination, your access to the platform ceases and data is handled in accordance with Section 10.

These Terms are governed by and construed in accordance with the laws of the Republic of Latvia and, where applicable, the laws of the European Union, without regard to conflicts of law principles.

Any dispute arising from these Terms or your use of the Clarra platform shall first be referred to informal resolution by contacting support@clarra.co. If not resolved within 30 days, disputes shall be submitted to the competent courts of the Republic of Latvia, specifically the courts of Riga, which shall have exclusive jurisdiction, except where mandatory consumer protection law in your country of residence provides otherwise.

EU consumers: Nothing in this clause prevents EU consumers from bringing claims before the courts of their country of residence or from using the EU Online Dispute Resolution platform at https://ec.europa.eu/consumers/odr.

US consumers: For US consumer disputes, you retain the right to seek relief in small claims court for qualifying claims.

If any provision of these Terms is found to be invalid or unenforceable, that provision shall be modified to the minimum extent necessary to make it enforceable. All other provisions shall remain in full force and effect.

These Terms, together with our Privacy Policy and Cookie Policy, constitute the entire agreement between you and Clarra with respect to the platform and services, and supersede all prior agreements, communications, or understandings.

For all legal, privacy, compliance matters, and customer support regarding orders and galleries:

Email: support@clarra.co
Website: clarra.co